Design | Strategy | Video
ABOUT: Live Oak Communications is a student run agency based out of the Elon School of communications. Live Oak partners with clients in the community to provide a number of communication based services. I started in Live Oak as a Creative Content Producer, moved to be the Assistant Creative Director, then became the Creative Director for the fall and spring of 2021. Throughout the year my team and I worked on a number of creative projects, ranging from Limited Time Offer designs for our restaurant clients to longlasting campaigns that will be implemented for years to come.
Live Oak Fall 2021 Newsletter
NEWSLETTER: As the Creative Director of Live Oak, I am tasked with creating the yearly Live Oak Newsletter which is distributed to donors, special guests of the school, alumni, businesses with ties to the school of communications, and all faculty and staff. This newsletter is not only an important way to showcase the work Live Oak completes throughout the year, but is also a key tool used by the dean when communicating with major donors to secure funds for the future of Live Oak and other programs at Elon. After being a year in the making, the final version was published in the fall of 2021 for the school year of 2020-21.
McPherson Cleaners Print Ads
MCPHERSON PRINT: This ad was created with the intent of being one of the first to establish a new look and feel for the mcPherson Cleaners brand. Published in the Elon Pendulum and repurposed for social media, this ad ran for a total of 3 weeks - each during Elon family events (when families were welcomed to visit campus and events/activities were set up for those who chose to come). Highlighting the trustworthiness of this family owned business, this ad was a crucial part of the Back To School Campaign in the Fall of 2021.
ART DIRECTION: While working at Live Oak, I have been able to take on every position from Creative Member, to Assistant Creative Director, to Creative Director. I loved working at the agency and being able to help other creatives as they do outstanding work in their field. As the Creative Director of Live Oak, I helped lead creatives through projects like the McPherson Cleaners “That Chair” Campaign, the Animal Hospital of Mebane’s “aHOME” Campaign, and the Americorps Seniors of Alamance County “Because of Your Age” Campaign. Learn more about y time in Live Oak on the About page.
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